How Facebook Messenger Changes Social Customer Service

May 9th, 2016

What is social customer service? Is it important? Social customer service is slightly different from social media marketing in terms of its approach. Nowadays, interactions between customer and businesses happen across multiple touch points. Thus, apart from marketing and promotion to ensure customer delight and profitability of your business, it is very important to address complaints and answer queries in real-time in order.

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On the other hand, poor approach to social media customer service may result into a full-blown problem for a business or a brand.

With social media, there is a very good opportunity to align your own Facebook efforts to build those long-lasting relationships with your customers and your buyers. It is a wonderful opportunity to stay connected, to find out what’s going on and to be able to react quickly, and even to plan.

Many of us use social media to talk about products and service. We see it all the time. Everywhere somebody’s recommending this or commenting on that, or even saying something bad about a product, service or company. People often use social media to complain.

With the introduction of Facebook Messenger, communication between business and their customers has become more interactive and more personal. Continue reading: